I can only really speak for myself, but this is how I usually explain it:
Coaching is kind of like therapy, except you work with someone who specializes in helping you change a few major areas of your life within a pre-determined container and period of time. While therapy can be goal-oriented, coaching is always focused around a specific goal.
That being said, coaching is not a replacement for therapy.
Even though I have years of experience with healing & behavior change using specific types of therapy, I (usually) only work with clients who have already done therapy and either hit a dead end or are looking for more focused help that will take them to the next level. Occasionally, I require that clients see a therapist while we work together so they can get the best results.
It's standard practice in the coaching industry to hide 1:1 prices until the end of our call, but when I redesigned my business to align with my values, I realized that integrity for me meant sharing my prices up-front so you know exactly what to expect, and cleaning up my energy around money so that I can fully support in making whatever decision feels right for you.
With this approach, I'm able to only sign clients who are a perfect fit for my programs (and who are EXCITED to be there), ensuring that they get as much out of this experience as possible. A win-win!
My 6-month coaching package starts at:
$5,000 or 6 payments of $888/month
And my 6-month business coaching package starts at:
$6,000 , or 6 payments of $1,111/month.
All of my 1:1 coaching programs include:
Plus, you'll get any additional support or materials needed to achieve your goals (we'll talk about all of that on the call).
Please note: I do not offer sliding scale prices or extended payment plans for 1:1 coaching, except in unique situations. In the past, I've been more flexible with working to fit people's budgets, but I quickly realized that stressing about how you're going to pay will ultimately get in the way of your ability to focus on your growth and calm your nervous system enough for effective change.
That being said, if money is tight but you know you want to work with me, email me with a proposition. While I can't always say yes, I'll always take it into consideration because I love honoring people who are a "hell yes" and are willing to do what they can to make it happen.
First, I'll say this:
I'm really good at what I do.
But I know that doesn't magically dissolve your worries about being scammed, especially by the coaching industry. So let's unpack it!
The fact of the matter is -- there are scammers in every industry, and there are people who are just plain bad at their job in every industry (including therapy), which is why it's so important to use your discernment when investing in yourself or professional services. Just because someone has really good marketing or a long list of clients raving about their work, doesn't mean they are the right coach for YOU.
Here are the top 3 ways you can tell whether a coach is a good fit...
#1: The Sales Process:
Feeling like you got tricked into joining a coaching program is an awful feeling (speaking from experience), which is why I take my sales process so seriously.
I require both an application and a 50-minute clarity call with every potential client because I need to make sure you are a good fit and that I can actually help you, otherwise it will be a bad experience for both of us.
I take pride in the fact that I'll never rush you to make a decision or project what I want onto you. Instead, I'll ask how I can support you and gently hold you accountable to how you say you want to show up in the world. Alignment coaching only works if I'm equally as invested in YOUR vision as you are, even if that vision changes as we work together.
I'm a firm believer that you are the only person who knows what you need, even if you were taught to doubt your judgment and intuition. My job is to help you reconnect to that intuition and become the leader of your own healing journey.
#2: Conflict Resolution: How do they handle unhappy clients?
I don't know a single coach who hasn't made mistakes and unintentionally caused harm. It's inevitable. That's why it's more important to look at how they respond to conflict & whether or not they take accountability as indicators of their integrity.
This is my approach --
While it doesn't happen as often anymore, I've made plenty of mistakes over the years, like saying yes to a client I should have said no to, or sacrificing my boundaries because I'm scared of how they might react.
Regardless of the situation, I always follow the same protocol for conflict resolution.
Not only does this process help clients feel heard in their frustrations and safe enough to advocate for their needs, but it also makes me a better coach and establishes even more trust for us to keep working together.
Which is why I always tell clients -- I may not always be a perfect coach, but I can promise to always acknowledge when I've dropped the ball and lead with integrity.
#3: How much time do you get to spend with the coach?
This is the number one way to avoid wasting money on programs that don't get you the results you want.
When first looking for a coach, many people either gravitate towards lower-cost programs, or mid-level programs run by extremely well-known coaches in an effort to save money and reduce the risk of failure. This is the perfect example of why making decisions from fear will almost always create the exact result you're afraid of.
On average, courses and lower-cost programs are only effective for a specific type of person who is extremely self-motivated and learns best on their own. It's easy to get caught in a pattern of buying multiple $500 and $1K offers, instead of just investing in a 1:1 coach from the start.
But what about investing in mid-price programs ($1K - $5K, or even higher) run by well-known coaches with years of experience and proof that their program works?
This is where the question of, "how much time do you actually get with the coach?" comes into play. The most well-known, successful coaches in the industry will often have multiple layers of separation between you and them, focusing on scaling their programs above all else.
This isn't necessarily a bad thing, though. You can get a lot out of being in these big groups and working with the assistant coaches. At the beginning of my career, I loved joining large, mid-price programs purely because I wanted to make friends.
But if you go into it thinking you're going to get all this support and attention from the coach, only to realize it's basically a glorified course with Q&A calls, you're bound to be disappointed.
In my opinion, the best way to make sure you actually get the results and support you want from coaching is to invest in a 1:1 coach from the start.
I know how scary it is to invest in your growth, especially if you're not used to asking for help or spending money on yourself in this way, so I hope this helps you make the best decision for you.
The short answer: you don't.
Investing in a coach always requires a leap of faith, no matter how confident you are in their experience and ability to help.
As your coach, it's not up to me to control your journey or decide how long it will take for you to get the results you want.
My job is to stay grounded in the vision of what you ultimately want and hold you accountable for putting in the work and showing up for yourself, while also allowing your journey to unfold as it needs to, and supporting you through anything that comes up along the way.
Do I sometimes wish I could help clients skip all the lessons and get to the fun part more quickly? Of course I do!
But that desire is almost always my unconscious fear of disappointing them, rather than genuinely wanting to help them.
Because the truth is -- oftentimes, NOT getting what you want when your ego wants it ends up being the best thing that could possibly happen to you.
And as a coach, I have a responsibility to honor your journey, even if that results in a client being unhappy with me.
If you're worried about not getting what you want from a coaching program, I'll tell you what I tell all my clients:
You may not get what you WANT from this experience, but you'll always get what you NEED.
And thankfully, the magic of alignment will inevitably bring you even more than you could have dreamed of, but only if you're willing to surrender to the process, release your attachment to the outcome, and allow your life to unfold in perfect timing.